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Note: The following narratives are excerpts from banking articles published in 2002. Contact
Melissa Garza for a complete copy.
Bank Profile
First State Bank Clute, Texas Contact: Robert Perryman, EVP Phone: 979-265-2511
Assets $75MM Marketing - T. Houston Technology Group
Bank Achieves 20% Customer Penetration in Ten Weeks
Most $75MM banks do not have 1,000 customers on Internet banking after three years, but to
have that many customers in ten weeks is undoubtedly a new record.
Gene Pell, President and CEO, First State Bank, Clute, Texas, attributes the success to
proper planning, enthusiastic employees and strong support from his marketing company, T. Houston
Technology Group.
Bank Repeats Internet Success
Internet Statements -- 20% Penetration in 6 Weeks
Gene Pell, President and CEO, First State Bank, Clute, Texas is proud of what he calls, "A
bank full of champions!" And he has a right to be proud of his employees -- especially after they
broke all known records for rolling out Internet banking and Internet statement delivery.
Starting in January 2002, they enrolled 1,022 customers on Internet Statement Delivery in
six weeks.
I-statements are a top priority because of their annual savings:
Paper Statements $15.00
Internet Statements $1.20
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