Check 21 became law -- but nothing happened. For many banks it was like Y2K, where there was a great deal of activity, but nothing really happened. Actually, with Check 21, there is a great deal of excitement brewing in the programming departments of software companies across the U.S. as they retool check image systems to allow merchants to capture their own checks.

Merchant check capture may be the greatest innovation since the account number.

Strategically, Merchant Check Capture -- Check 21 means that you can market the bank's products outside of the driving distance for making deposits -- a huge barrier now.

Although the hardware and software that banks use for capturing checks can be intimidating, advanced technology can now be delivered with a very small footprint. Starting with systems that are small enough for "mom and pop" merchants -- but scalable to very large merchants, check technology allows banks to deliver Check 21 benefits to all of their customers.

Check 21 introduced a lot of new terms and requirements -- but the basic concept is still the same; customers receive and deposit their checks, but the process is significantly streamlined.

Real Win-Win Partnership

The customer wins with a system that reduces the time and expense of making deposits and receives faster availability of funds.

The bank wins with a customer retention system that generates recurring fee income and lowers the expense of operating the back office. After all, it's just a check.

The program includes:

• Strategy Worhshop

Many banks have chosen to participate in Cash Management to maintain their competitive edge. They are now asking how they can make this valuable service more profitable for their bank.

This one day workshop includes everything you need to know about Cash Management Products and Services, Check 21, Marketing, Sales Training, Policies and Procedures, Applications and Agreements and more.

• Business Plan and Risk Assessment Report

Required by regulators and critical to the board's understanding of Check 21, the Business Plan and Risk Assessment define the profit potential, risks and mitigation controls in your bank.

• Products and Services Development

This segment focuses on how to position Check 21 services with other Cash Management products and services. Once completed, a blueprint is published for a well balanced and advanced product line.

• Pricing and Features

There are dozens of different ways to price Cash Management services. Our approach starts with a competitive analysis of all the banks in your marketplace. From there, we help you decide on a solid profit strategy.

• Marketing Materials

With more than two decades of marketing and training experience -- we help develop fresh and creative ways to attract customer attention to your system. We are not only experienced with traditional marketing techniques, but capable of creating DVD infomercials.

• Sales Training

Banks that use our marketing and training program consistently exceed their launch goals. Our approach to sales training concentrates on relationship building -- not "product pushing". Customers will want to do business with professional banks who understand and can explain the benefits of using their products.

• Policies and Procedures

Check 21 is new and requires crossing the T's and dotting the i's. Regulators look closely at new technology and the entire operation must be fully documented. We start with current policies and procedures and update them or implement new ones. Our scope includes all Cash Management policies and procedures -- not just Check 21.

• Agreements and Applications

All documents that are required for implementing Check 21 are provided with the program. Although we are not attorneys, our documents will save you considerable time during the review process.

As you can see -- this is the most comprehensive program available for community banks. Call us and let's get started.